Exemplar LM Distillery Marketing Services

Distillery

Marketing Services

You've worked hard to create a high-quality spirit that people will love. Now you need to spread the word about your distillery so you can sell more of your products. That's where we come in.

We work with you to develop a complete branding and marketing strategy that showcases your liquor to your target audience and increases your sales, enabling your distillery to grow. We connect you with consumers through customized branding, marketing, and website optimization solutions. Our team combines online marketing strategy expertise with superior hospitality marketing and liquor branding development to maximize your distillery’s success and provide opportunities for growth.

Among the services we provide:

Our services combined with your exceptional product will build your customer base and keep them coming back.

  • Website Design and Architecture
  • PPC Campaigns/Retargeting ads
  • Analytics, Analysis, and ROI
  • Strategy Management
  • Social Media Campaigns
  • Content
  • Liquor Branding
  • Online Store Setup
  • Graphic Design
  • Business Strategies
  • Search Engine Optimization and Search Engine Marketing

Marketing

Your marketing is how you tell potential customers about your brand. A content marketing campaign builds brand recognition and develops relationships with potential customers, so you become the brand they think of when they want an ideal drink experience.

Our Solutions

Whether you need a full suite of marketing and branding solutions or prefer to choose services on an as-needed basis, we've got the strategies and expertise to help your business prosper.

Copywriting/Content Writing

Successful marketing strategies require compelling content that builds relationships with your viewers while reflecting your brand and values.

How do branding, content marketing and online optimization help sell my spirits?

All three work together to promote your distillery, increase customer awareness, and gain traction in your market. As more people hear about your distillery and connect with it your sales will grow.

Branding

Your brand is the foundation of your marketing. It gives customers a feel for your personality, your values, and your distinctiveness. Your brand makes you stand out from the crowd and creates a lasting impression.

So what does your brand entail? In addition to the feel of your content, it’s everything from your logo to your website design. It’s the look of your packaging and your typography. It’s the colors you use and the graphics you choose to represent you. These all evoke an emotional response in your viewers and develop a relationship with your customers.

We help you crystallize your brand and refine it so customers become familiar with you and develop a connection with your distillery.

Online Optimization

Traditional advertising—print, radio, and television—are expensive and they rely on viewers sticking around for advertisements. Optimized websites and online marketing help clients find you at a much lower cost, and with longer-term benefits. Your website, search engine marketing, and social media marketing build awareness of your brand and help customers find you when they're looking for you.

All components work together strategically to ensure a strong online presence and build a brand customer's trust and are eager to try.

Your return on investment (ROI) is much higher than with traditional marketing because you can easily be found by anyone looking online for your product. We help you determine your ideal clients, then we showcase your brand in ways that ensure your target demographics find you and want to buy from you.

You might be a small distillery, but your targeted marketing can have a massive impact that directly results in increased sales.

Website Design & Architecture

You need a website that accurately represents your brand and appeals to your audience. Whether your goal is to bring people to your craft distillery for a tasting, tantalize viewers with your selection of artisanal spirits or provide information on where customers can buy your liquor, your website is the ideal platform to reach your audience and convert them into buyers.

If you run an online store, you need a targeted website with a store that showcases your spirits in a way that appeals to your audience. The store must still mirror your brand while making it as effortless as possible for customers to find and purchase the products they want. With more people purchasing liquor online, it’s vital that you provide them with an easy-to-navigate website and online shop so you can maximize sales.

We design and create customized websites that target your clients and showcase your superior products, all while reflecting your brand. And we provide online store set-up, marketing and branding that will promote your products and enhance sales.

Search Engine Optimization/Search Engine Marketing

Search engine optimization (SEO) and search engine marketing (SEM) are the tools that ensure your distillery is found and stands out in search results.

We analyze your goals and brand and conduct an audit to determine how your search engine optimization and marketing are currently functioning.

Next, our team researches the best, localized keywords related to your distillery and seamlessly incorporates them in your content. When potential customers search those words and phrases, your website will be among the first that come up. As your business goals change and expand, we can implement new keywords that continue drawing viewers to your site.

Search engine optimization and marketing boost your brand recognition and market penetration, attract viewers to your site, and turn your website into a top-notch sales tool.

Social Media Campaigns

Whether you need a paid social media campaign or an organic campaign that encourages viewers to interact with your brand, we can help you develop a social media marketing strategy. Social media is an ideal tool for engaging your fans, strengthening your community and encouraging your customers to share their experiences with their audiences.

An effective social media campaign helps your distillery stand out from its competitors and enhances brand loyalty, which in turn improves customer retention.

Our team provides a full range of proven content and copywriting services:

  • Websites
  • Bios
  • Product Descriptions
  • Press Releases
  • Blog Posts
  • Articles
  • Social Media
  • Content Marketing Strategies
  • Content Creation

If you already have a communications team, we can train them in providing the content you need and create a content marketing plan to help you successfully build your customer base.

Liquor Branding

Your distillery brand drives sales. Our team provides branding consulting, including logo design, graphic design, and brand development to maintain your distinctive brand in your premises, your online content, and your marketing.

This brand expertise comes from years in the hospitality industry, including bar and restaurant design, menu development, logo creation, spirit design, and business strategy consulting.

What is your marketing experience?

We have decades of marketing experience, including search engine optimization, search engine marketing, website architecture, and marketing strategies for clients across North America. Our liquor marketing team combines that with years of experience in liquor branding, hospitality marketing, and bar and restaurant design to offer customized marketing campaigns for distilleries.

How much does it cost?

That depends on what services you need. We work with you to develop campaigns and solutions that increase awareness of your brand and fit your budget.

And we do it all in a timely manner.

Contact us for more information on our services.

How do we know the strategies are working?

Exemplar is deeply committed to transparency. That means we keep you informed of your results, providing you with reports and analytics that show how successful your campaign is.

We're always looking at ways to build on success and enhance your strategies. If improvements can be made, we'll revise and adjust our strategies to ensure you get the results you need to help your distillery thrive. We'll provide you with all the information you need to determine the best course of action.

Why Work With Us

For decades, Exemplar has provided customized marketing, branding, and search engine optimization for our many clients. This includes providing marketing and advertising solutions in industries defined by legal restraints.

We're highly familiar with the difficulties of marketing within legal guidelines and will tailor solutions for you that amplify your brand penetration while being sensitive to all marketing rules and regulations.

Our clients trust us to provide extraordinary marketing campaigns that deliver results because we build solid relationships and offer exceptional, responsive customer service for all our clients.

Have questions for us?

We'd love to hear from you. We're passionate about helping your distillery thrive and we're happy to answer your questions about how our liquor branding and marketing services can help you.

Contact Us